While "brand moment" is commonly used in marketing to describe intentional experiences brands create (like a campaign launch or event), we define it more broadly as any moment—organic or planned—that influences how people perceive a brand.

This includes:

• Athletes wearing or mentioning brands during competitions
• Products appearing in viral social media content
• Celebrities spotted using brands in everyday situations
• Brands featured in TV shows, movies, or streaming content
• Spontaneous viral moments at events or concerts

These moments happen with or without a brand's involvement—but they shape brand perception nonetheless. Our job is to capture, measure, and rank them.